Bringing Brands to Life—From Sketch to Storefront
Branding and Product Displays
As a designer and a production manager, I collaborate with marketing teams to develop visual merchandising, point-of-sale displays, and branding solutions. Whether creating full marketing strategies or supporting at specific stages—design, production, or installation—I help transform ideas into real-world, high-impact environments that support sales and brand visibility.
Client
Quantum Tech Industries
Date
April 2024 - November 2025
Industry
Retail, Hospitality, Corporate Spaces, Events & Exhibitions
Scope of work
Point of Sale, Point of Purchase & Product Displays
I design and deliver POS/POP solutions and product displays that bring marketing campaigns to life where it matters most—on the shop floor. From branded counter units to in-store sales zones, each element is developed with the product, shopper journey, and brand message in mind. These displays are not only eye-catching but built for function, whether it’s a quick promo or a long-term fixture. I oversee everything from concept and prototyping to production and rollout, ensuring consistency, durability, and impact.
Visual Merchandising
Visual merchandising bridges storytelling and sales. I create spatial concepts that blend layout, graphics, and objects to guide attention, convey messaging, and influence behaviour. Whether it’s a single window display or a full in-store campaign, I design to align with brand identity while enhancing product visibility and customer experience. This includes designing custom fixtures, backdrops, printed elements, and interactive installations—always tailored to the brand’s tone and the store’s physical context.
Branding
Branding in physical spaces goes beyond logos—it's about creating immersive, consistent experiences. I help brands translate their identity into materials, colors, forms, and messaging that feel cohesive across environments. From shopfronts to display units, I apply branding systems with both creative and technical precision, ensuring that what’s designed on screen looks just as good (and performs even better) in real life. My process combines graphic direction, material knowledge, and installation planning for clear, bold, and on-brand outcomes.
